From Engineering to Fashion

From Engineering to fashion – how does a skilled Metallurgical Engineer end up owning her own fashion stores…?

In Touch Boutique owner/ operator Jo Weston was a Metallurgical Engineer for 20 years working in the mining, manufacturing, oil & gas industries. After wearing high vis every day, it was a welcome change to step into the world of evening wear each day.


“I have a somewhat “healthy” obsession with beautiful clothes after wearing high vis clothing to work for nearly 20 years. I have always wanted to own my own business, enjoy a challenge, like to try new things and we love living in Townsville”, says Jo.

In 2015, Jo took over the In Touch Boutique at Willows Shopping Centre. After 3 very successful years, Jo recently decided to open a second store at Stocklands Townsville to keep up with demand.

With a larger store and the ability to carry more lines, In Touch Boutique is now able to cater to a wider market, carrying intricate evening wear, fashionable business attire and summer dresses.

At In Touch Boutique, their mission is to provide outstanding customer service to ensure ladies find the perfect quality outfit that matches their next occasion. Their priority is to ensure their customers feel comfortable and confident with their new outfit.
Jo has a firm love of clothes, but also a love of helping people find the perfect garment for the occasion.


“I love clothes, but most of all helping ladies who hate wearing “dresses” or “dress up clothes” to find something they actually feel comfortable wearing and are genuinely grateful for your help. I love watching their confidence grow as they realize you can help them feel good about themselves and look amazing no matter what size or shape they are. We are all beautiful!

Did I mention the stories that customers trust us with, there are some truly amazing people in our community that we don’t hear enough about! Everyday people that do so many little things!”


This Thursday, 30th of August, In Touch Boutique is holding a storewide sale at the new Stockland Townsville store in order to make room for the amazing spring stock that is on its way. This sale is a chance for people to experience our beautiful clothing at a very affordable price.

“We are passionate about our clothing and the customer experience we provide”, says Jo.

Every single item in the Stockland store will be reduced to at least 50% off! This includes formal gowns, cocktail dresses, races outfits, smart casual clothing for high teas, lunch or even breakfast, dinner or birthday parties. Tops, shorts, skirts, pant and dresses! Be sure to come in any time this Thursday, Friday, Saturday and Sunday to get the best of what In Touch Boutique has to offer at incredible prices!


“Our spring stock is arriving weekly and we are excited to offer exclusive brands to Townsville such as Meimei, Foil. Our new stock includes Romance, Vivid, 5PM, La Scala, Contony and 3rd Love.

​I really hope to see In Touch Boutique become the premier destination for all things elegance when it comes to clothing. A place where ladies can expect quality products and outstanding customer service. We hope to continue to grow our business instore and online so that we can employ more local people.”


Willows Shopping Centre
Kirwan, Townsville, QLD 4817
Ph: 07 4773 4446

Stockland Shopping Centre
Aitkenvale, QLD, 4814
Ph: 07 4728 5240

Email :​
Facebook: @InTouchBoutiqueTownsville
Instagram: @in_touch_boutique

Above Information & Images supplied. For T&C’s of Sale contact In Touch Boutique or enquire in store.

If you would like to promote your business with Townsville Women email

Leave a Reply

Your email address will not be published. Required fields are marked *